HVAC businesses live and die by seasonal demand. Enlightened Media manages Google Ads for HVAC companies with seasonal strategies that maximize calls in peak season and sustain lead volume off-season.
Why It Works
Most HVAC businesses waste 40–60% of their Google Ads budget on irrelevant clicks — wrong match types, no negative keywords, poor campaign architecture. Enlightened Media eliminates wasted spend in week one and redirects every dollar to buyers actively searching for HVAC services right now.
The Enlightened Media Difference
What You Get
HVAC demand is seasonal. We scale budgets for summer AC emergencies and winter heating failures — capturing peak demand at optimal CPLs.
Separate campaigns for residential repair, residential installation, and commercial HVAC — each targeting different searcher intent and keywords.
We split campaigns between emergency service keywords (highest value) and maintenance/tune-up keywords (highest volume) with appropriate bid strategies.
Keith’s AC grew 20× in revenue under Enlightened Media management since 2016. Our HVAC model works because we built it from real results.
Our Track Record
Google Ads for HVAC FAQ