General contracting Google Ads require service-line segmentation and geographic precision. Enlightened Media generates qualified estimate requests for remodeling, additions, and commercial projects at a predictable cost per lead.
Why It Works
Most contracting businesses waste 40–60% of their Google Ads budget on irrelevant clicks — wrong match types, no negative keywords, poor campaign architecture. Enlightened Media eliminates wasted spend in week one and redirects every dollar to buyers actively searching for contracting services right now.
The Enlightened Media Difference
What You Get
Separate campaigns for kitchen remodels, bathroom renovations, home additions, and commercial work — different searches, different intent, different bids.
We structure campaigns to attract serious buyers with larger budgets — not just anyone clicking a general remodel search.
Precise geographic targeting ensures you only spend on searchers within a realistic driving distance for your crew.
All campaigns optimized for estimate request calls and contact forms. We track every estimate request back to its source keyword.
Our Track Record
Google Ads for Contractors FAQ