BigCommerce Google Ads Agency
Feeds Fixed. Profit Tracked.

BigCommerce Google Ads Management

How We Run Google Ads for BigCommerce

BigCommerce is popular with stores that have larger catalogs and B2B buyers, and both make Google Ads harder to run on autopilot. Here is how we handle the feed, tracking, structure and bidding for BigCommerce stores.

Fix What the Channel Sync Sends

The Google channel in BigCommerce sends your product data to Merchant Center, but it sends it as written for your storefront. We rebuild titles to lead with brand, product type and key attributes, fill Google product category, map GTINs and MPNs, and make sure options like size and color sync as real variants with their own price and availability. Where the channel cannot export a field cleanly, a supplemental feed fills the gap without changing your store.

Verify Purchase Tracking

BigCommerce purchase tracking depends on whether you use the native integration, a tag manager setup or an app. Stores that have changed setups over time often count purchases twice. We test real orders, keep one primary purchase action with order value and order ID, add enhanced conversions, and reconcile Google Ads purchases with BigCommerce orders on a schedule.

Structure for B2C and B2B

Retail shoppers and business buyers search differently and convert differently. For B2B catalogs we track quote requests and account sign ups as well as online orders, separate wholesale and bulk intent in Search, and keep price based ROAS targets from punishing products that mostly sell through quotes. For B2C we split Shopping and Performance Max by margin tier and keep branded searches separate.

ROAS targets come from break even math by product group and move in small steps. Results are judged on BigCommerce order data and margin, not only on Google Ads revenue.