Roofing leads are expensive, and most of them never become a signed contract. Enlightened Media runs roofing marketing on inspections and signed replacements, with Local Services Ads, Google Ads split by repair and replacement, storm-aware budgets and local SEO.
Why It Works
Roofing accounts usually waste money on the same things: shared leads sold to several roofers, ads for roofing jobs and supplies, repair calls bid as high as full replacements, and no tracking from lead to signed contract. We separate replacement and repair, adjust for storms and seasons, and measure cost per signed roof.
The Enlightened Media Difference
What You Get
Replacement and insurance claim searches get their own campaigns and landing pages, so a full roof is never bid like a small repair.
After hail and wind events, budgets and geography shift to the affected areas quickly and pull back when demand fades.
Local Services Ads put you at the top with the Google Guaranteed badge, and review requests after every job keep your ranking.
Calls and inspection requests are tracked to signed contracts where your CRM allows, so budget follows revenue.
Our Track Record
Roofing Marketing Services
Roofing leads come from Local Services Ads, Google Search Ads and the map pack. Here is how we run all three for residential and commercial roofers.
Local Services Ads are charged per lead and shown above other ads. We set up job types and service areas, keep responsiveness and reviews strong, and dispute leads that do not qualify.
Replacement, repair, insurance claim, metal and commercial roofing each get separate campaigns and landing pages. Negatives remove jobs, supplies, DIY and shingle brand research. Replacement pages feature financing, warranties and an inspection form, while repair campaigns push the phone.
After a hail or wind event, search demand spikes in specific zip codes. We move budget and geography to those areas quickly, make sure your capacity can handle the volume, and pull back when demand fades so you do not keep paying storm prices.
We optimize your Google Business Profile with project photos and services, build city and service pages, keep listings consistent, and ask for reviews after every roof. Over time this builds lower cost leads you do not pay per click for.
Roofing Marketing Agency FAQ