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HVAC Marketing Agency
Service Calls and Installs.

HVAC demand swings with the weather, and most marketing does not swing with it. Enlightened Media runs HVAC marketing around booked service calls and system replacements, with Local Services Ads, Google Ads, local SEO and call tracking that adjust to heat waves, cold snaps and your crew's capacity.

Local Services AdsWeather-aware budgetsRepair vs replacement splitCall tracking to booked jobs
Get My Free Audit →504-229-0603
Jason Stern
Jason personally reviews every submission
★★★★★5-Star Rated · Google, Facebook & Yelp
Get Your Free Google Ads
Audit & Strategy Session
Running Google Ads? Jason audits free. Starting fresh? Full strategy, free.
★★★★★ 5-Star Rated · Google, Facebook & Yelp · Premier Partner

🔒 Private & never shared  ·  No sales pitch  ·  No long-term contract

Jason responds personally, within 1 business hour
No setup fee No long-term contract Real-time reporting Same-day response
Prefer to call? 504-229-0603
What Happens Next
1 Jason calls you within 1 hour to schedule your free 30-minute strategy session
2 He reviews your situation live, audit if you’re running ads, full strategy if you’re not
3 You get a full roadmap and proposal, no obligation to continue

Why It Works

HVAC Marketing.
Measured in Booked Jobs.

HVAC companies usually pay for the same mistakes: one campaign mixing repair, install and maintenance; ads running at full speed when every truck is booked; leads from outside the service area; and no idea which calls turned into a replacement. Good HVAC marketing separates high ticket installs from service calls, protects the budget for the emergency searches that convert, and ties every call back to a booked job.

The Enlightened Media Difference

Jason personally manages your account, not a junior assigned after the sales call
Daily optimization, not monthly check-ins
96% client retention rate, industry average is 50 to 60%
From $500/month, no setup fees, no long-term contracts

What You Get

Everything Included.
Nothing Hidden.

🌡

Weather-Aware Spend

Budgets and bids rise ahead of heat waves and cold snaps and pull back when the schedule is full, so you buy calls when you can run them.

🔧

Repair and Install Split

Emergency repair, replacement and maintenance plans get separate campaigns, keywords and landing pages, so a $10,000 install lead is valued like one.

⭐

LSA and Reviews

Local Services Ads put you above the regular ads with the Google Guaranteed badge, and a steady review process keeps your ranking there.

📞

Calls Tied to Jobs

Call tracking and lead logs show which campaigns produced booked jobs, not just ringing phones.

Our Track Record

The Numbers That Keep
Our Clients for Years.

96%
Client retention rate
(industry avg: 50 to 60%)
100K+
Google Ads campaigns
personally managed
$10M+
Annual ad spend
under active management
15+
Years managing Google Ads
since 2011

HVAC Marketing Services

How We Market HVAC Businesses

HVAC leads come from three places: Local Services Ads, Google Search Ads and the map pack. Here is how we run all three for residential and commercial HVAC companies.

Local Services Ads First

For many HVAC companies, Local Services Ads are a low cost source of booked jobs. You pay per lead, you sit above the regular ads, and the Google Guaranteed badge builds trust before the phone rings. We set up the profile, service types and service area, dispute invalid leads, and keep reviews and responsiveness high, because both drive LSA ranking.

Google Ads by Job Type

Search ads cover what LSA misses: replacement and installation searches, brand and model searches, commercial HVAC and specific services. We split campaigns by job type, use exact and phrase match on high intent searches like AC repair near me or furnace replacement, add negatives for parts, DIY, jobs and manufacturer support, and schedule ads around when your dispatch can answer.

Replacement leads get their own landing pages with financing details and a quote form, while repair campaigns push the phone number hard. That split alone usually changes cost per booked job more than any bid change.

Weather and Capacity

A heat wave can triple search volume in a day. We watch forecasts and call volume, raise budgets ahead of demand, and pull back when your schedule is full so you do not pay for calls you cannot run. In shoulder seasons, budget shifts toward tune ups and maintenance plans that fill the calendar.

Local SEO and the Map Pack

We optimize your Google Business Profile, build city and service pages on your site, keep your listings consistent, and set up a review request process after every completed job. Over time this builds a flow of calls you do not pay for per click, which lowers your blended cost per job.

HVAC Marketing Agency FAQ

Common Questions About
HVAC Marketing Agency.

Google Ads management at Enlightened Media starts at $500 per month with no setup fee and no long term contract, and ad spend is paid directly to Google. SEO, website and landing page work are quoted separately after a free audit, based on what your market and current site actually need. We tell you which channel to fund first instead of selling every service at once.
An HVAC marketing agency brings in service calls and replacement jobs through Local Services Ads, Google Ads, local SEO, Google Business Profile, reviews and landing pages. At Enlightened Media every channel is measured by booked jobs and cost per job.
Both. Local Services Ads are charged per lead and sit at the top of the page. Google Search Ads add replacement, commercial and specific service searches that LSA does not cover, with more control over keywords and landing pages.
We adjust budgets and ad schedules to your dispatch capacity, pause or lower campaigns when the board is full, and shift spend toward maintenance or replacement leads that can be booked later in the week.
Yes. Commercial HVAC gets its own campaigns, keywords and landing pages, since the searches, decision makers and contract sizes are different from residential service.
You do. We work inside your own Google Ads, Google Business Profile, analytics and website accounts, so every lead record, call recording, review and piece of conversion history stays with your business if you ever leave. Terms are month to month.

Book the Trucks.
Not Just the Phones.

Free HVAC marketing audit. Jason reviews your Local Services Ads, Google Ads, Google Business Profile and call tracking, then gives you a written list of what will add the most booked jobs first.

Free Google Ads AuditPremier Partner · 96% Retention · No Setup Fee
CALL504-229-0603Get Free Audit →