When you hire a Google Ads expert, you want the expert on your account, not a junior rep. Jason Stern personally manages every Enlightened Media account as your Google Ads manager: keywords, negatives, ads, landing pages, call tracking and bids, measured by leads. Running ads? Free audit. Not yet? Free launch plan.
Why It Works
Most businesses that look for a Google Ads expert have been burned once already: an agency that sold them with a senior person and then handed the account to someone new, or a freelancer who disappeared after setup. An expert earns the title by doing the weekly work: reading search terms, cutting waste, testing ads, keeping tracking accurate and moving budget to what produces leads.
The Enlightened Media Difference
What You Get
The person who audits your account is the person who manages it. You can reach Jason directly and see every change he makes.
Search terms are reviewed every week and negatives added right away, so your budget goes to buyers instead of research and job seeker clicks.
Calls, forms and bookings are tracked as conversions and spam is filtered out, so bidding learns from real customers.
Budgets, bids and ads are adjusted as your season, capacity and results change, not once a quarter.
Our Track Record
What a Google Ads Expert Does
Hiring a Google Ads manager should mean someone experienced is watching your money every week. Here is what that looks like at Enlightened Media.
If you are already running ads, the first step is a free audit of your account: search terms, wasted spend, tracking, landing pages and bidding, with a written list of fixes in priority order. If you are not running ads yet, or you stopped, you get a launch plan instead: budget, campaigns, keywords and the numbers to judge results by.
Your Google Ads manager reviews search terms, adds negatives, checks call quality, tests new ads and adjusts bids and budgets weekly. Accounts that are not watched this closely drift into broad, expensive traffic within weeks, which is the most common reason owners say Google Ads does not work.
We set up call tracking, form tracking and enhanced conversions so you can see cost per lead by campaign and keyword. Once there is enough data, bidding moves to smart strategies that optimize for leads instead of clicks.
A freelancer can be cheaper but often has no backup and limited time. A large agency has staff but may put a junior person on your account. Enlightened Media is a specialist Google Ads agency where the expert is the account manager, so you get senior attention without a large agency's overhead.
Enlightened Media is based in New Orleans and works with businesses across the United States. Most clients never need to meet in person: Google Ads is managed online, and you get calls, screen shares and reports whenever you want them.
Google Ads Expert FAQ