Dental marketing is easy to buy and hard to measure. Enlightened Media runs dental marketing on new patients and case value: Google Ads for implants, Invisalign, cosmetic and emergency care, local SEO and Google Business Profile for the map pack, and tracking that tells you which channel filled the chair.
Why It Works
Dental practices often run one campaign for everything, so a cleaning lead and a full arch implant lead cost the same and are bid the same. The ads send people to the homepage, the phone is answered by a busy front desk, and nobody knows which calls became new patients. We split high value treatments from general care, build pages that answer cost and financing questions, and track new patients back to the campaign.
The Enlightened Media Difference
What You Get
Implants, Invisalign, veneers and other high value treatments get their own campaigns and landing pages so budget follows case value.
Same day and emergency searches get call focused campaigns scheduled around when the office can see patients.
Google Business Profile, reviews, location pages and dental schema work together for the searches patients make nearby.
Calls, forms and online bookings are tracked separately, and we review lead quality with your front desk to count real new patients.
Our Track Record
Dental Marketing Services
Dental patients find practices through Google Search Ads, the map pack and organic search. Here is how we run all three for general, cosmetic and specialty practices.
We build campaigns around treatments, not the word dentist. Implant searches get implant pages with financing and consult forms, Invisalign gets its own campaign, emergency searches get call ads, and general dentistry runs on a smaller budget focused on new patient specials or insurance you accept. Negatives remove dental school, jobs, insurance company and DIY searches.
We optimize categories, services, photos and posts on your Google Business Profile, build service and location pages with dental schema, keep listings consistent, and set up a simple review request after visits. This is what moves you into the map pack, where most patients pick a practice.
Patients searching for implants or aligners want to know cost, financing and what the process looks like. Landing pages that answer those questions directly, with before and after photos you have permission to use and a short consult form, convert far better than a general homepage.
We track calls, forms and online bookings as separate conversions and review call outcomes with your team where possible, so reports show cost per new patient by treatment. That is how budget moves toward the treatments that grow the practice.
Dental Marketing Agency FAQ