Contractors do not need more leads from shared lead sites. They need homeowners who are ready to book an estimate in your service area. Enlightened Media runs contractor marketing on booked estimates, using Google Ads, Local Services Ads, local SEO and project pages that show your work.
Why It Works
Contractors often split their budget between shared lead services and a Google Ads account nobody watches. Shared leads go to four competitors at once, and the ads run broad keywords that attract DIY research, material shoppers and job seekers. Good contractor marketing builds your own exclusive lead flow: campaigns split by service, landing pages with real project photos, and tracking that counts booked estimates.
The Enlightened Media Difference
What You Get
Remodels, additions, roofing, siding, concrete and other services each get their own keywords, ads and landing pages.
Project pages with your own photos and city names build trust with homeowners and rank in local search.
For trades Google supports, Local Services Ads add pay per lead placement at the top of the page.
Calls and quote forms are tracked to booked estimates, so budget follows the services that close.
Our Track Record
Contractor Marketing Services
Contractor leads come from paid search, the map pack and project focused pages. Here is how we run all three for remodelers, builders and specialty contractors.
We build campaigns around the services you want more of and the ticket sizes that pay. Kitchen remodels, additions, roofing, decks and concrete each get their own keywords and landing pages. Negatives remove DIY, cost of materials, careers and supply store searches, and geography is set to the areas your crews actually work.
Where your trade is supported, Local Services Ads put you at the top with the Google Guaranteed badge and charge per lead. We also optimize your Google Business Profile with services, project photos and posts, and set up review requests after every completed job.
Homeowners want to see work like theirs, nearby. We build project pages with your photos, scope and city, linked from service pages, which helps both conversions and local rankings. This is content your competitors relying on lead services usually do not have.
Every call and quote form is tracked, and we compare leads to booked estimates from your CRM or lead log where possible. Reports show cost per booked estimate by service, so you can see which work is worth funding.
Contractor Marketing Agency FAQ